Hotel Marketing That Drives More Direct Bookings, Events & Revenue
Increase Direct Bookings
Reduce OTA commissions by driving direct bookings through strategic digital campaigns targeting guests searching for accommodation in your area.
Boost F&B Revenue
Promote your restaurant, bars, and in-room dining to both guests and locals to maximize food & beverage revenue across all outlets.
Fill Your Events Calendar
Attract weddings, conferences, corporate events, and private functions to maximise your venue revenue and occupancy.
We've Worked With 500+ Hospitality Venues Across
Australia on 8,000+ Campaigns
Direct Bookings
Targeted Google and Meta ads to capture guests before they book through OTAs, reducing your commission costs.
Restaurant & Bar Promotion
Drive local traffic to your F&B outlets with engaging social campaigns showcasing your culinary offerings and atmosphere.
Conference & Event Marketing
Fill your function spaces with corporate conferences, team building events, and EOFY celebrations.
Wedding Venue Marketing
Attract high-value wedding bookings with targeted campaigns reaching engaged couples in your region.
Social Media Management
Build a strong social presence showcasing your property, amenities, dining experiences, and guest testimonials.
Photography & Video Production
Professional content creation showcasing your rooms, facilities, dining venues, and event spaces.
Package & Promotion Marketing
Promote seasonal packages, staycation deals, and special offers to drive occupancy during low periods.
Guest Remarketing
Stay top of mind with previous guests, encouraging repeat bookings and building long-term loyalty.
Our Travel Marketing Services
Our powerful travel & accommodation advertising campaigns have proven to increase direct bookings by as much as 200%.
Direct Sales For Accommodation
Get more direct sales for your hotel rooms and accommodation services with our proven digital strategies.
Content Marketing
Develop a blueprint for success with a content strategy that transforms passive readers into engaged audiences.
Social Media Management
We will develop original and engaging content to promote via your social media channels. We can also create and manage your content calendar to stay on top of your social media network, ensuring you stay active and engaged with your audience.
Social Media & Search Marketing
We can tune up your campaign and increase your conversion rate across major advertisement channels, including Google Adwords, Bing, Facebook, Instagram and Linkedin.
Search Engine Optimisation
Our team of SEO experts will help you to dominate the search engines to boost sales and revenue.
Website Design & Development
We use our extensive understanding of web design to develop sites that establish your brand as an authority. We will ensure your customers are engaged from the very first moment they land on your website.
Trusted by Hundreds of Hotels, Restaurants, Pubs & Bars Across Australia
How Can Our Travel Marketing Agency Help Your Brand?
Our hotel marketing agency has helped hundreds of properties across Australia to generate more sales through online channels.
Our hotel marketing agency will help you to generate more direct bookings boost customer loyalty with the help of our advanced digital marketing strategies.
Get your business to the top of Google with our powerful SEO strategies.
Our Facebook, Instagram and Google marketing campaigns are designed to find potential customers and generate online bookings and appointments for your business.
Growing a hotel is hard. Winning direct bookings shouldn’t be.
Hotel Marketing To Increase Direct Bookings, Events & F&B Revenue
Increase Table Bookings
High performing Facebook, Instagram & Google campaigns designed to grow your mid-week and weekend table bookings.
Fill Your Functions Calendar
Grow your functions calendar with high-spend private events and group bookings. These might be milestone Birthdays, corporate events, Weddings, etc..
Sell Seasonal Event Tickets
We’ll help you plan and sell out seasonal events like Melbourne Cup, New Year’s Eve, etc.. using our experiences from thousands of events campaigns.
Promote Weekly Food & Events
Promote you weekly food specials and generate pre-bookings for your weekly events with our Facebook & Instagram marketing campaigns.
Encourage Repeat Customers
Stay front of mind by ensure your local customers always see your new menus, weekly specials and events using our unique digital marketing campaigns.
Book More Corporate Functions
Fill up your functions calendar mid-week and on weekends with Corporate events like cocktail parties, presentations, EOFY events, Christmas parties, etc..
Social Media Marketing For Hospitality Venues
Create Quality Photos & Videos
We’ll manage every aspect of your photoshoot to ensure we create quality content of your food, drinks venue & events.
Increase Your Followers
Digital marketing campaigns designed to grow your social following with quality customers with your target area.
Engaging Social Media Posting
Create and post highly engaging social media content to grow your followers and encourage bookings from Facebook & Instagram.
Paid Facebook & Instagram Ads
Digital marketing campaigns designed to grow your social following with quality customers with your target area.
Linkedin & TikTok Marketing
Expand your marketing audiences with our unique Linkedin and TikTok marketing campaigns tailored specifically to hospitality brands.
Influencer Marketing & UGC
Promote your new venue or latest menu with our network of Instagram and Tiktok influencers. They’ll visit your venue to create quality UGC content.
Case Studies & Results
A sample of our results from digital marketing campaigns across Australia.
How We Doubled Direct Bookings In 6 Months
Oxford House, Sydney was heavily reliant on OTAs, with just 16% of bookings coming through direct channels. Demand wasn’t the problem, control and conversion were.
Guests were finding the hotel, but booking through third parties and paying unnecessary commission.
We implemented a focused direct-booking system using brand-protection Google Ads, Performance Max, Google Hotel Ads, and Meta retargeting. This was supported by tactical direct-only and seasonal offers, plus website optimisation to clearly communicate why booking direct was better.
Within 6 months, direct bookings increased from 16% to 34%. Same hotel. Same demand. More control, fewer commissions, higher profit per booking.
RETURN ON AD SPEND
DIRECT BOOKINGS
How We Filled This Regional Conference & Events Centre
Return on ad spend
EVENTS BOOKED
$500,000+ Of Events Booked For This Outer Suburb Venue
RETURN ON AD SPEND
EVENTS BOOKED
How We Generated 500k Impressions In 14 Days
ADS SEEN
PEOPLE REACHED
CAMPAIGN VIEWS
USER SIGNUPS
How This Wedding Venue Filled Their Calendar Year-Round
Babalou, Kingscliff is a beachfront wedding venue competing in a crowded, seasonal market. The challenge wasn’t interest, it was generating consistent, high-quality enquiries year-round, especially during off-peak periods.
We ran Google Ads targeting brides actively searching for wedding venues, supported by Meta ads reaching engaged women and custom intent audiences. This was paired with tactical offers and custom wedding packages designed to drive off-peak bookings, plus a dedicated campaign to generate RSVPs for Babalou’s wedding showcase.
Over 12 months, the campaign generated 2,600 leads for events and filled their calendar with bookings.
Return on ad spend
LEADS GENERATED
2,020+ Instagram Likes In 9 Days For This Brewery
With 320 days of scorching summer, Townsville needed a place to make big beers that quench an endless thirst. To support the launch of Tiny Mountain Brewing, we put together a targeted social media strategy to position this brand for long term success.
ADS SEEN
PEOPLE REACHED
FACEBOOK FOLLOWERS
INSTAGRAM
LIKES
2+ Million Ad Views For Colonial Brewing Co
We joined forces with Greenpoint Media to execute a powerful brand campaign for Colonial Brewing Co.
We designed a digital amplification strategy across social media networks and display networks to maximise their brand awareness throughout summer.
The campaign blitzed a wide range of industry benchmarks and provided the brand with enormous exposure to new and existing audiences.
PEOPLE REACHED
VIDEO VIEWS
Request Our Travel Marketing Packages
What's the next step?
Get in touch today, tell us about your project & our team will take care of everything for you.
Enquire Now To Speak With Our Team
Enquire now and speak to an expert from our hotel marketing agency.
We'll Create a Custom Strategy & Pricing
A strategy will be designed specifically for your business to generate the results you're looking for.
Our Team Will Take Care of Everything
Our team will take care of every step of the way to save you time and ensure the best outcome.
The Best Hotel Marketing Agency
We are a full service tourism & hotel marketing agency
Merge Digital is a hotel marketing agency that provides lead generation and enquiry rate optimisation for hotels, resorts and accommodation providers who are looking to thrive in a digital world.
We service a range of clients across the tourism and travel industry including luxury retreats, boutique hotels and B&Bs.
Our powerful hospitality marketing strategies have proven to increase direct bookings by as much as 200%.