SEO For Artists & Creatives: Boost Your Rankings On Google
You’ve got to be seen to be appreciated. Your art is masterful, your portfolio is fetching, and you’ve got a great business model. But guess what? If nobody can find you on Google, you’re basically invisible.
It’s hard enough for small businesses to get found online. When your business is something as subjective as art, it can feel downright impossible.
We know how frustrating that can be. So we’ve put together a guide to SEO for artists and creatives to help you get to the top of Google.
What Is SEO?
SEO stands for “search engine optimisation.” It’s the process of making your website more visible to search engines like Google and Bing by improving certain elements on your website. The higher your site ranks in search results, the easier it is for new customers to find you.
Search engine optimisation (SEO) boosts the amount of traffic a company receives from search engines by improving its website’s content and performance. Increased organic rankings in search results will make your company easier to find and will increase its trust and brand awareness.
A key part of doing this is making sure that the words you use in things like your social media posts, website text, and blog posts are the words people actually use when they search for art or artists like yourself. That way, when someone searches for “abstract paintings,” boom—there you are!
What Are The Benefits Of SEO For Artists & Creatives?
When a businesses name stands out in search results, it builds credibility with potential patients by showcasing a strong lead generation. Search engine optimisation (SEO) is a great way to increase website traffic, generate more leads and build awareness, while also increasing sales.
When you rank higher in Google, more people will have a chance to find your website, learn more about what you offer, and contact you to ultimately become a customer.
SEO will help you to generate more leads, which ultimately will lead to more sales. This is because the higher you rank in search results, the more people who will be viewing your site and consequently, the more leads you’ll receive.
Let’s take a look at some of the benefits that SEO provides across the creative industries:
– Increase traffic: By using keywords in your website content and optimising it for search engines, you can increase your website traffic by ranking higher in search results pages. This will help you reach more potential customers who are looking for relevant information online.
– More sales: When people find what they’re looking for on your site, they’ll be more likely to buy from you because they’ll have already found value in your content. If they’ve found value in what you provide through search engine optimisation, then they’ll be much more likely to come back again when they need something else that relates to those keywords or topics.
– Builds a reputable brand: By using high quality content on your website along with relevant keywords that are strategically placed throughout the text, your site will gain authority in search engine results pages (SERPs). With this authority comes a greater likelihood of being seen by potential
#1 SEO Tip For Artists & Creatives: Keyword Research
Attracting customers to your website requires that you select the right keywords. Once you have found your perfect keywords, focus on creating content that is well-written and informative. Achieving a high ranking on the search engines requires an SEO strategy that encompasses both onsite and offsite strategies for achieving high rankings on the major search engines.
Keyword research tools like KeywordsFX, Keyword Tool, and Answer the Public are great because they are based on actual search data. And they can help you uncover keywords and phrases people search online to find your website.
First, you’ll want to do some keyword research. You can do this by typing in some basic words related to your business and seeing what comes up: art, artists, art supplies, art classes, etc. You’ll want to check out the results that pop up – are they informative posts, businesses like yours? If so, you should try to incorporate those same words in your own site. If the results are more news-related or not related at all, you may want to think of other terms that would be more relevant.
Next, you should think about what terms customers might use when searching for a business like yours: “Sydney art classes”, “art supplies Melbourne”, “paint party Brisbane”, etc.
Keep track of these things as you brainstorm all the words and phrases that describe your art and your artistic process. This will give you a list of keywords and key phrases that are unique to you.
Here are some tips to help you choose SEO keywords that will help you stand out from the crowd:
- Think like your customer: What words would someone use if they were searching for your product? Those are likely the words you want to include on your website and in your content.
- Using location-based keywords is super important. Don’t forget to include location based words so people know exactly where you’re based.
- Don’t forget about long-tail keywords: Long-tail keywords are longer phrases (usually 3 or more words), which are more specific than shorter phrases.
#2 SEO Tip For Artists & Creatives: Create Your SEO Strategy
A well-crafted content strategy can help you drive traffic to your business’s website. This SEO content strategy template includes strategies, templates and samples of content that may help you in your own marketing efforts.
If you want your site to succeed, you need to be thinking about two things:
- creating and publishing unique, helpful content
- positioning your company as a leader in your field.
If you have a blog, make sure to update it regularly with industry news, helpful information, and the latest company news. Giving readers the inside scoop is an effective way to keep them engaged on your site and give them something interesting to look at.
#3 SEO Tip For Artists & Creatives: Place Keywords In Headings
A great headline will capture your visitors’ attention and convince them to read more. The words you use before and after the headline should appeal to your target audience. Keywords that are relevant to your niche should be sprinkled throughout the body of the post in order to attract search engines and help encourage clicks to your site.
#4 SEO Tip For Artists & Creatives: Optimise For Local Search
When people search online for service providers in your area, you want to appear at the top of the results. The easiest way to optimise your site for local search is by adding location keywords in your page titles, headings, and site content.
Optimising your website for search engine optimisation is a long-term battle. You need to be consistently inserting relevant keywords into phrases you index, and spotting opportunities to rank for highly specific words. It always pays to be systematic, especially when prioritising work to reduce search engine ranking fatigue.
#5 SEO Tip For Artists & Creatives: Setup Google Webmaster Tools
Google Webmaster Tools can help you monitor the status of your website on search engines like Bing and Yahoo, and even gives you the direct IP address. This helps you fix technical issues or check if your website seems to have slowed down or a page is not loading properly. Use this tool if you’re having any technical issues with your site.
Visit Google Search Console
#6 SEO Tip For Artists & Creatives: Create Quality Backlinks
A backlink is a link on one website that points to another website.
When Google sees multiple websites linking to your site, it assumes you must have something special going on—and it ranks you higher in the search results. This is particularly helpful for small businesses because it allows them to get noticed even if their site isn’t as popular as larger sites that already rank well.
While there are many strategies for building backlinks, one of the most common methods is guest posting. Guest posting involves contacting a blog or website with similar interests and offering to write an article for them. The blog or website will often link back to you in exchange for your content. This is great for brands because it allows them to gain exposure from a relevant audience while also forging new relationships in their industry.
How Long Does It Take To Get Results From SEO?
SEO isn’t something that happens overnight. As with many marketing tactics, SEO often takes months to achieve results. Often times, weeks are required to build enough momentum to rank well within search engines. It’s important not to get frustrated or give up too soon. If you’ve got a project or marketing plan in place, stick with it and it’ll pay off!
The sooner you launch your SEO campaign, the better. Our proprietary technology and expert experience in digital marketing will help ensure that your site ranks in search engines like Google and Bing. We also make it a point to continually and consistently tweak and optimise your optimisation efforts in order to ensure the best placement possible.
Our professional service begins with a free consultation where we get to know you, your business, and your goals. The next step is for us to listen to your business needs and discuss with you all of the possibilities for your site. Following this discussion our team of experts will develop a site that fits your budget, expectations, and goals.
What Work Is Involved In SEO For Artists?
Search engine optimisation is a process, not a one-time job. This means you should expect to receive regular reports from us, detailing how your SEO project is going, and what your next steps will be. In addition to the services mentioned above, here are some of the included Search engine optimisation services:
- Keyword recommendations
- Local optimisation report
- Onpage SEO Report
- SEO Implementation
- Content Creation
- Regular reporting
Need Help With SEO For Your Creative Company?
Find an Australian SEO agency for your company:
Getting your art online is a must, but making it stand out can be a challenge.
This is where a strong SEO strategy comes in. You’ll not only get more eyes on your work, you’ll also get the right eyes on your work. By attracting potential collectors to your website and driving more sales, you can build a stronger career for yourself.
