SEO For Real Estate
The real estate industry is competitive. In order to survive, you need to get your name out there. For many agents, competition is local. Your area will likely be served by just one office. At the same time, other real estate offices and individual agents are competing for the same group of customers.
SEO for real estate agents and investors has changed the game. When a homebuyer is looking for a house, they don’t need to call an agent or investor because they will find them online. Why not take advantage of the digital reach of SEO? Rather than calling your prospects and having wasted chats with those who are unqualified, you can save yourself time and money by ranking well in search results.
What Is SEO?
Search engine optimisation (SEO) is one of the most important tools you can use to help buyers and sellers find your real estate agency online.
With proper SEO practices, your website will rank higher in search engines, making it easier for prospective buyers and sellers to find and learn about your agency. But what is SEO, and why is it useful for real estate agents?
SEO stands for Search Engine Optimisation. It’s the practice of optimising content so that people using search engines can find it more easily. This means that people looking for content on topics related to your business are more likely to find you, which means more potential clients for you!
For real estate agents, this means that you’ll be able to get your website in front of more eyes. The more eyeballs on your website, the more potential clients and customers you’ll have.
What Are The Benefits Of SEO For Real Estate Agents?
Search Engine Optimisation, or SEO, is an important tool for real estate agents looking to attract new business and grow their online presence. In fact, SEO can help agents in a number of ways.
First, SEO helps properties to be found more easily on search engines like Google—in turn attracting more potential buyers to your listings. The more people clicking through to your properties, the better off you’ll be.
Second, SEO can help real estate agents build their brands online—expanding the reach of their businesses and making them more recognizable in the industry. This can ultimately lead to new connections and referrals that can boost your bottom line.
Third, SEO can help agents build stronger relationships with current clients. That’s because a strong local presence on search engines like Google can allow agents to better nurture existing relationships with buyers and sellers—and make themselves available for future transactions.
SEO is also an affordable way for real estate agents to boost their bottom line. By investing a small amount of time and money into building a strong web presence with the help of tools like Local Search Results, realtors can improve their visibility among potential clients and take their businesses to the next level.
#1 SEO Tip For Real Estate: Find Relevant Keywords
Keywords are the lifeblood of search engine optimisation (SEO). It’s all about getting people to find your website in Google, which means you need to get your keywords right.
Keyword research tools like KeywordsFX, Keyword Tool, and Answer the Public are great because they are based on actual search data. And they can help you uncover keywords and phrases people search online to find your practice.
These tools can help you find search trends and give you ideas on what to talk about on your site, which can be very valuable when you aren’t sure where to start. For example, if we were optimising a website we could use these tools to discover alternative topics people would search when searching for “restaurants near me”.
By discovering this data you can then make sure your website content was relevant and present yourself as a solution for the issue.
#2 SEO Tip For Real Estate Agents: Create Your SEO Strategy
A well-crafted content strategy can help you drive traffic to your business’s website. This SEO content strategy template includes strategies, templates and samples of content that may help you in your own marketing efforts.
If you want your site to succeed, you need to be thinking about two things:
- creating and publishing unique, helpful content
- positioning your company as a leader in your field.
If you have a blog, make sure to update it regularly with industry news, helpful information, and the latest company news. Giving readers the inside scoop is an effective way to keep them engaged on your site and give them something interesting to look at.
#3 SEO Tip For Real Estate Agents: Optimise Your Website With Relevant Keywords
You want your website to be easily discoverable in major search engines. For this to happen, you need to optimise your website with relevant keywords.
We’ve included a quick guide below to help you with the process of on-page optimisation:
- Title tag – The title of the page that a user will see within Google search results, ideally between 50-60 characters long
– e.g Brisbane | Sydney | Melbourne - H1 – The heading of the page which should tell the user what the content is about
- Content – Text written on the page, it is recommended to include the target city/location within here with relevant keywords
- Alt Tags – This is the text that describes what an image represents, it should include the target location within the description here
- Meta Description – This is the snippet of text underneath the search result on Google, include the target /location with a relevant keyword at least once (between 150 and 160 characters long)
Pro tip: We recommend adding keywords in sub headings. This way people can easily scan the content as they scroll down the page.
#4 SEO Tip For Real Estate Agents: Optimise For Local Search
When people search online for businesses in your area, you want to appear at the top of the results.
The easiest way to optimise your site for local search is by adding location keywords in your page titles, headings, and site content. Optimising your website for search engine optimisation is a long-term battle. You need to be consistently inserting relevant keywords into phrases you index, and spotting opportunities to rank for highly specific words. It always pays to be systematic, especially when prioritising work to reduce search engine ranking fatigue
#5 SEO Tip For Real Estate Agents: Setup Google Search Console
Google Webmaster Tools can help you monitor the status of your website on search engines like Bing and Yahoo, and even gives you the direct IP address. This helps you fix technical issues or check if your website seems to have slowed down or a page is not loading properly. Use this tool if you’re having any technical issues with your site.
#6 SEO Tip For Real Estate Agents: Build Links To Your Website
A backlink is a link on one website that points to another website.
When Google sees multiple websites linking to your site, it assumes you must have something special going on—and it ranks you higher in the search results. This is particularly helpful for real estate agents because it allows them to get noticed even if their site isn’t as popular as larger sites that already rank well.
While there are many strategies for building backlinks, one of the most common methods is guest posting. Guest posting involves contacting a blog or website with similar interests and offering to write an article for them. The blog or website will often link back to you in exchange for your content. This is great for physiotherapists because it allows them to gain exposure from a relevant audience while also forging new relationships in their industry.
SEO For Real Estate Agents Requires A Specialised Approach
SEO for real estate requires a specialised approach. There are many reasons why this is the case, but it all boils down to the fact that, in order to succeed, you need an expert in your corner who knows exactly what they’re doing.
SEO is a great way for real estate agents to gain visibility and become known to their target audience. In the vast landscape of the internet, standing out is the first step toward getting your business in front of those who are searching for you.
Need Help With SEO For Your Property Business?
Find an Australian SEO agency for your agency:
As a real estate agent, you have to stand out in a crowded market. Real estate is one of the most competitive fields in the business world, and it’s only becoming more competitive as big brand names increase their presence and more new agents enter the field.
SEO has changed over time, but it’s more important than ever for real estate professionals like you to understand how it works and how you can use it to make your business thrive!
If you need help with SEO for your real estate agency, contact us today and speak to an expert in property marketing.
